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Reina Organics Farewell

Hey you,

I have decided to close the Reina Organics chapter of my life.

A few months ago, I finally confessed to myself that my heart lies somewhere else than green beauty, or any part of the beauty world. At that time, I didn’t know what exactly that meant and after exploring several options, I chose to close the company.

From a business standpoint selling Reina Organics was the “wiser” decision. There was even a period where I actively explored that option. However after a while, although a better one, I decided not to go through with it but instead close the business.

No matter how carefully I would have chosen the buyer of the company, there was the possibility that one day it might turn into something I don’t believe in.

So I decided to trust my heart.

As for what let to the realization behind my decision, it’s quite straightforward. For the past three years, out of the five since I started Reina Organics, I had been trying to entwine my passion into Reina Organics. Until a few months ago, when I realized it doesn’t have to be that hard.

I am in a place of my life, to a great extend thanks to my beloved husband, where I can choose what to do with my life - I could do a little bit of what I love through Reina Organics or I could dedicate all my life to my purpose.

And I chose the latter.

I don’t believe in beginnings or endings and I don’t see this as the end of Reina Organics.

I love the brands which I got to discover through Reina Organics and I will continue to support them in any way possible, even after the website of Reina Organics goes offline.

I got to meet inspiring people in- and outside the green community and beautiful, deep connections grew from them. Friendships which will continue to grow.

As for everything I learned through Reina Organics, I don’t even know how to fit all the invaluable lessons about business, psychology and mindset of people, communication, and so on and so on in just a few words.

But above all, Reina Organics was the journey or rather the playground which helped me discover my passion for writing, for observing people and experiences and translating them to the language of the heart.

And for all this (and anything I might have forgotten) I am forever grateful.

If you'd like to stay in touch with me you can do it via my website or Instagram @rayna.vanaalst

Much love,