Are you doing it for the experience?

by Rayna van Aalst August 28, 2018

Are you doing it for the experience?

A few weeks ago, I asked Diane Read, founder of Modern Minerals why she chose makeup when she started her business. Her answer was - because makeup made a woman feel good.

Her response reminded me of what they say about bad days – there’s always lipstick. A mantra I absolutely adore.

Apparently I didn’t communicate my excitement about her view well enough and somewhat hesitantly she said “Well, I guess you could say it’s a shallow approach…”

I clarified that I loved her take on makeup and shortly thereafter we moved on to the next subject.

Since then I couldn’t stop thinking about makeup and wondering when using makeup is "shallow" and when it is an empowering experience.

Last week I found the answer. 

In a TED talk about femininity.

In it the speaker Michelle Miller said something which grabbed my attention – masculinity is about the result, femininity is about the experience.

Although she literally answered my question about makeup in her talk, it wasn’t an instant A-ha moment. It took me a few days of musing on how exactly doing something for the experience is different from doing it for the result.

But then I got it.

I don’t like coffee but I love English Breakfast tea. Because of the caffeine, I allow myself a cup of it a day, before noon. Just one.

There are days when I’m so absorbed with what I'm doing that I completely forget about the cup lying on my desk and when I reach for it, the tea is already cold. In the past I used to mindlessly drink it, although the pleasure was none.

I’ve had my cup of English Breakfast tea. Result achieved.

Recently however when I reach for my cup and my tea is cooler than the temperature I enjoy it, I throw it away and make myself a new brew. And then I enjoy every single sip of it.

Savoring the experience. Femininity, baby, femininity.

Going back to the makeup now.

When I’m getting ready for an appointment – I put my clothes on, do my makeup and hair. I look in the mirror to check the end result. I look great but I could use a little bit of lipstick. Yes, better. Off I go.

A perfect example of completing a to-do list and riding the wave of my masculine energy.

Then there are also days when while getting ready for an appointment, I play music and sing along. I feel great, I look forward to that meeting but I’m a bit nervous about it too. I look into my eyes and I remind myself that I’ve got this. I talk to myself, out loud. And while looking in the mirror I notice my smile. Hmm I have a beautiful smile. Now that’s worth a lipstick. Perfect! Ready to rock that meeting.

Pure class femininity.

Result vs experience.

Makeup as vanity vs makeup as an empowering experience.





Rayna van Aalst
Rayna van Aalst

Author



Also in Journal

Fall skincare regimen with Josh Rosebrook
Fall skincare regimen with Josh Rosebrook

by Rayna van Aalst September 16, 2018 0 Comments

View full article →

Mahalo the Balm vs the Rare Indigo
Mahalo the Balm vs the Rare Indigo

by Rayna van Aalst September 09, 2018 0 Comments

Honestly, there are no two other products from one and the same brand that I am asked to compare as much as I am asked about the differences between these two exotic beauties.

View full article →

Balms for every skin type
Balms for every skin type

by Rayna van Aalst August 31, 2018 0 Comments

September is here and I announce the balm season officially open.

Don’t get me wrong, balms never really go out of style, that is out of season but with the colder months ahead of us, your skin would be appreciating them even more.

View full article →